U.S. Army will air modified "Be All You Can Be" advertisements during the NCAA Final Four without actor Jonathan Majors

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This Saturday during the NCAA Final Four Tournament the U.S. Army will air advertisements using previously used video.

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Instead of using actor Jonathan Majors the new Be All You Can Be promo uses leftover footage.

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The repurposed advertisements will help ensure that the Army doesnt incur losses in its anticipated $70 million

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advertising buy even though other spots from the Majors-led campaign would be delayed.

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"We are definitely able to use most of the money we have invested" Head of Army Enterprise Marketing Maj. Gen. Alex Fink

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told The Associated Press in an interview. We anticipate having some fresh innovative advertising ready for the Womens Final Four on Friday.

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The "enormous quantity" of footage from the "Overcoming Obstacles" and "Pushing Future" advertisements in which Majors served as the narrator will be used in the new commercials.

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Fink noted that the narrator was absent from the majority of that information. This has made it possible for the Army to create "essentially new advertisements new advertising" he added.

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The $117 million advertising campaign included TV advertisements digital and print ads on billboards and buses as well as online

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Majors was first considered to replace John Carstens as the spokesperson for the Be All You Can Be campaign.

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His performance in Lovecraft Country was witnessed by Team DDBs executive creative director for the campaign.

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Fink told THR that his candidness about his familys military heritage also influenced his decision.

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Carstens claims that it was never intended for Majors to serve as the Armys public face.

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