The real tale behind the Nike Air Jordan movie starring Ben Affleck
The real tale behind the Nike Air Jordan movie starring Ben Affleck
Image Credits - Google
Image Credits-Google
Affleck, who also directed the movie, stars alongside his dependable (and Oscar-winning) pal Damon as two individuals who each had a key role in the rise to fame of these renowned sneakers.
Affleck, who also directed the movie, stars alongside his dependable (and Oscar-winning) pal Damon as two individuals who each had a key role in the rise to fame of these renowned sneakers.
Image Credits - Google
Image Credits-Google
What better opportunity, therefore, to reflect on the bizarre genuine narrative that gave rise to this phenomena of feet and the real individuals who had a part in it?
What better opportunity, therefore, to reflect on the bizarre genuine narrative that gave rise to this phenomena of feet and the real individuals who had a part in it?
Image Credits - Google
Image Credits-Google
In essence, Air is about Nike's decision to recruit basketball star Michael Jordan, who was unknown at the time,
In essence, Air is about Nike's decision to recruit basketball star Michael Jordan, who was unknown at the time,
Image Credits - Google
Image Credits-Google
and the effect this had on the world of sports sponsorships and merchandising offshoots.
and the effect this had on the world of sports sponsorships and merchandising offshoots.
Image Credits - Google
Image Credits-Google
To bring him on board, Vaccaro must persuade Phil Knight, the chairman and co-founder of Nike,
To bring him on board, Vaccaro must persuade Phil Knight, the chairman and co-founder of Nike,
Image Credits - Google
Image Credits-Google
that this newcomer is worth risking everything on at a time when the business is going through a difficult period throughout the 1980s.
that this newcomer is worth risking everything on at a time when the business is going through a difficult period throughout the 1980s.
Image Credits - Google
Image Credits-Google
Jordan is the focus of Air, yet he is not visible on the screen. Instead, we get to know his parents, James R. Jordan Sr. (Julius Tennon) and Deloris (Davis),
Jordan is the focus of Air, yet he is not visible on the screen. Instead, we get to know his parents, James R. Jordan Sr. (Julius Tennon) and Deloris (Davis),
Image Credits - Google
Image Credits-Google
the former of whom serves as Michael's closest confidante and ensures that his name and likeness are used in the most morally responsible manner possible as Nike tries desperately to win her personal approval.
the former of whom serves as Michael's closest confidante and ensures that his name and likeness are used in the most morally responsible manner possible as Nike tries desperately to win her personal approval.
Image Credits - Google
Image Credits-Google
The 1980s, the decade of excess, with its whirlwind of celebrity endorsement agreements, awful hairstyles, and the synthwave music movement, surrounds this narrative.
The 1980s, the decade of excess, with its whirlwind of celebrity endorsement agreements, awful hairstyles, and the synthwave music movement, surrounds this narrative.